HiWay and NVP together for Wings for Life

One of sports most anticipated debuts, the X League, is set to kickoff June 2022 led by its innovative digital strategy which the Sports Business Journal recently called, ‘A watershed moment for viewer autonomy in LIVE sports’. The ground-breaking digital platform will be powered by one of Europe’s fastest growing digital media houses, HiWay Media, based in Milan, Italy. Regarded as a digital tailor in the OTT space, HiWay Media develops customized video streaming experiences for fans. The multi-year partnership will connect fans to athletes and GameDay experiences across an innovative website and mobile app.

Awarded in the category ‘Best Tech Start UP’ at the 2020 SportsPro OTT Awards, HiWay Media is led by Giuseppe Sampino and a team of cutting-edge developers and designers. “This is the most exciting and rapidly evolving time to be involved in sports media, as the ecosystem continues to shift toward digital”, said Sampino. “what drew us to the X League is its first-of-a-kind digital strategy that enables its fans to have incredible access into the very lives of its athletes, while providing unprecedented access on gamedays. The vision is truly next generation and one that aligns perfectly with today’s sports media world”, Sampino added.

HiWay Media and the X League will collaborate on the official global website as well as mobile app of the X League. Each offering will include exclusive media content only available on the website and mobile app with coverage of the biggest name athletes, league storylines, behind the access on gamedays, exclusive promotions, and epic fan experiences.

“This is truly a watershed moment in sports media and we at the X League are at the forefront of it with our digital interfaces. HiWay Media is considered the Ferrari of design and innovation, Giuseppe and his team understand the X League’s vision of leading the way in sports as it relates to fan engagement via first-mover digital experiences”, Mike Ditka, X League, Chairman.

Projected debuts of XLeague.LIVE the league’s official website and the X League’s official mobile app are coming May 2022.

About HiWay Media

HiWay Media is an innovative digital tech start-up, designing and developing fully customizable fan experiences. The company, is a joint venture with NVP SpA (which holds 50% of the shares), offering cutting-edge solutions to simplify every phase of the video life cycle: from connectivity to on-site productions, going through transcoding and content distribution with its proprietary cloud-based Digital Assets Management, to the development of OTT platforms and dedicated apps. Building up on the back of NVP’s market leading position and already-extensive client base (including but not limited to DAZN, Endemol, Eurosport, Ferrari, IMG, Infront, ISU, Magnolia, Mediapro, Mediaset, Olympic Broadcasting Services, Rai, Sky Italia, UEFA), HiWay Media has already successfully launched several projects internationally, being able to consolidate its position as an innovator and disruptor in the market.

About Extreme Football League (‘X League’)

Extreme Football League or ‘X League’, is an integrated sports media organization and a recognized leader in digital innovation in sport. The global sports franchise will include Federations in the United States (2022), United Kingdom (2025), and Germany (2026) with further expansion into Asia, Australia, Canada, and Mexico. X League’s mission is to make available America’s No.1 sport to an entire gender while providing an aspirational destination league to the millions of future generation girls that want to play the sport of American Football. The X League will provide family-friendly entertainment via its year-round linear and digital programming distributed to over 80+ television markets around the world, premium live events, digital media, and publishing platforms. At full maturity in 2027, the X League will be producing nearly 170+ matches year-round from London to Los Angeles to Hamburg, demonstrating the commercial value of Women’s Sport.

A new prestigious deal for the startup based in Milan.

Milan, January 27, 2022 - HiWay Media, an innovative start-up booming in the world of sports entertainment, and FIT (Italian Tennis Federation) announce the agreement for the development of a new streaming platform.

SuperTenniX, initially launched by FIT in 2020, is now subject of an evolution that will allow all fans to enjoy great tennis on the move and on smart TV, with an unparalleled live offer.

The new OTT platform will offer hundreds of live and on-demand events every year, accessible through all devices. Users will be able to choose between a monthly subscription (€ 3.99) and an annual subscription (€ 34.99). The service is free for all FIT members.

HiWay Media is an innovative digital company founded in Milan, with the aim of supporting event organizers and media rights holders in the management of streaming.

The company is the result of a joint venture with NVP SpA, which holds 50% of the shares, and offers cutting-edge solutions to simplify every phase of the video life cycle: from connectivity to on-site productions, passing through transcoding and management. content with our Digital Assets Management, up to the development of OTT platforms and dedicated apps.

Giuseppe Sampino, CEO of HiWay Media:
"We are extremely happy with this partnership with the Italian Tennis Federation; rebuilding SuperTenniX from scratch was a great challenge for us that we accepted with courage and that we are proud to have completed in record time. Our goal is now to continue to innovate together with FIT in the coming years, in order to guarantee all Italian tennis and padel fans a unique and unprecedented experience ".

Marco Martinasso, CEO of Sportcast:
“SuperTenniX is a platform that the Italian Tennis Federation has strongly wanted in order to capitalize its experience in the television field and give it further momentum in the digital world. This, with the aim of reaching an even wider audience and accompanying its users in the evolution of the way in which we all use content today. As well as to increase the passion of members of the federation, for which access will be free. The agreement signed with HiWay Media represents a great step forward in the development of an OTT platform destined to immediately become the richest video offer for tennis, padel and beach tennis in Italy. A new way to experience the world our disciplines always and everywhere ".

Further information on HiWay Media available at the following link: www.hiway.media

For media inquiries, please contact:
HiWay Media
Email: info@hiway.media
Mobile: +39 334 3442893

Multi-year partnership provides technology to stream all Italian Serie B matches worldwide.

NEW YORK--(BUSINESS WIRE)--Sep. 27, 2021 -- Helbiz Inc. (NASDAQ: HLBZ), a global leader in micro-mobility and the first in its industry to be publicly listed on Nasdaq, today announced a multi-year partnership between Helbiz Media, the Company’s media arm and exclusive distributor of the Italian Serie B media rights worldwide, and HiWay Media, an innovative digital entertainment company. Through this agreement, HiWay Media will provide Helbiz with customized technology to deliver a seamless streaming experience of the Italian Serie B League to global audiences.

HiWay Media offers key connectivity technologies through its proprietary web application infrastructure and solutions. Through its strategic partnerships with leading international operators and providers, HiWay Media ensures unparalleled stability and security for live streaming distribution. The agreement with Helbiz Media marks another great achievement for the League, as it will bring the Italian B Championship to new markets, advancing international growth.

"This collaboration with Helbiz Media and HiWay Media will provide fans around the world with seamless streaming of all Serie B matches,” said Mauro Balata, President of B League. “We are proud of the work we are carrying out with both partners to continue expanding the League’s audience reach.”

"As the exclusive distributor of the Serie B media rights worldwide, Helbiz Media continues to experience rapid growth,” said Matteo Mammì, CEO of HELBIZ MEDIA. “Partnering with HiWay provides us with all technical and infrastructural needs to stream Serie B matches for seasons to come, ensuring it reaches a global audience.”

"At HiWay, we believe in a truly customer-centric approach and due to our scalable encoding and distribution technology, we are able to provide Helbiz Media with the opportunity to optimize their content delivery process to all the international Serie B licensees," said Giuseppe Sampino, CEO of HiWay Media. “We are delighted to partner with Helbiz Media to distribute Serie B to millions of fans across the globe.”

ABOUT HELBIZ & HELBIZ MEDIA

Helbiz (Nasdaq: HLBZ) is a global leader in micro-mobility services. Launched in 2015 and headquartered in New York City, the company offers a diverse fleet of vehicles including e-scooters, e-bicycles and e-mopeds all on one convenient, user-friendly platform in 45 cities around the world. Helbiz utilizes a customized, proprietary fleet management platform, artificial intelligence and environmental mapping to optimize operations and business sustainability. Helbiz is expanding its urban lifestyle products and services to include live streaming services, food delivery, financial services and more, all accessible within its mobile app. Helbiz Media is an entity of Helbiz Inc. that was created with the dual mission of developing, managing and offering consumers audio-visual entertainment content, while serving as an advertising hub for the entire Helbiz group and its investors. Helbiz Media has acquired the OTT rights of the Serie B Championship for Italy for the next 3 seasons including 2021-2024. The content service, Helbiz Live, links the world of soccer and entertainment to micro-mobility thanks to Subscription + Cashback for mobility.

ABOUT HIWAY MEDIA

HiWay Media is an innovative and award-winning digital company founded in Milan, Italy, with the mission of helping media rights owners unlock the power of streaming. The company finalized a joint venture with leading production house NVP, combining efforts to offer end-to-end and cutting-edge solutions that simplify every step of the video life cycle: from streaming production to transcoding, digital assets management, content delivery, and OTT development. For more information visit https://hiway.media

Forward-Looking Statements

Certain statements made in this press release are “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate”, “believe”, “expect”, “estimate”, “plan”, “outlook”, and “project” and other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements reflect the current analysis of existing information and are subject to various risks and uncertainties. As a result, caution must be exercised in relying on forward-looking statements. Due to known and unknown risks, actual results may differ materially from the Company’s expectations or projections. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: (i) the failure to meet projected development and production targets; (ii) changes in applicable laws or regulations;(iii) the effect of the COVID-19 pandemic on the Company and its current or intended markets; and (iv) other risks and uncertainties described herein, as well as those risks and uncertainties discussed from time to time in other reports and other public filings with the Securities and Exchange Commission (the “SEC”) by the Company. Additional information concerning these and other factors that may impact the Company’s expectations and projections can be found in its periodic filings with the SEC, including its Annual Report on Form 10-K for the fiscal year ended December 31, 2020 and amended on May 21, 2021. The Company’s SEC filings are available publicly on the SEC's website at www.sec.gov. Any forward-looking statement made by us in this press release is based only on information currently available to Helbiz and speaks only as of the date on which it is made. Helbiz undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise, except as required by law.

For further information, please contact:

Helbiz Contacts

For media inquiries, contact: https://www.helbiz.com/pressroom

Global Head of Communications: +1 ‎(917) 675-7157

Davide D’Amico - email: davide.damico@helbiz.com

PR and Communication Manager:

Chiara Garbuglia - email: chiara.garbuglia@helbiz.com

USA

Agent of Change

Marcy Simon - Phone: +1 (917) 833-3392 - email: marcy@agentofchange.com

For investor inquiries:

The Blueshirt Group

Gary Dvorchak, CFA - Phone: +1 (323) 240-5796 - email: gary@blueshirtgroup.com

HiWay Media

Email: gsampino@hiway.media

Mobile: +39 334 3442893

Source: Helbiz Inc.

Established only a couple of months ago, after producing hundreds of live streams, we are extremely proud and delighted to have been shortlisted in this year's Best Tech Start Up Company category at the #SPOTTAWARDS

From streaming production to fully customised end-to-end OTT solutions, together with our cloud-based Digital Assets Management platform, we support content owners in managing the entire video lifecycle, while maintaining our primary focus on UX.

Special thanks to our first partners Footters and Lega Pallavolo Serie A Femminile, who have trusted us from the beginning of this journey! 

Congratulations to every member of the Hiway team for this fantastic achievement and to SportsPro Media for giving us the opportunity, as a new start-up, to share the stage with the best players in the industry!

NVP S.p.A, an innovative SME active in the end-to-end creation of content for television networks and broadcasting services, and HiWay Media, an innovative start-up specialising in the development of technological solutions for the management and distribution of streaming video, have joined forces in a joint venture that will offer a complete range of services for the international sports & entertainment media industry.