HiWay Media has been recognized by HYPE Sports Innovation as one of the Top 10 SportsTech Startups of 2025, reinforcing its position as a leading technology partner for the global sports and entertainment industry.

With a fully cloud-native live production suite and its flagship PIVOT Digital Experience Platform (DXP), HiWay Media delivers an end-to-end solution that simplifies content creation, management, distribution, and monetization. From live streaming with ultra-low latency to AI-powered media asset management, the company empowers sports organizations to streamline their operations and unlock the full value of their content.

End-to-End Innovation for Modern Sports Media

HiWay Media’s approach combines two powerful components:

 • Cloud-Based Live Production: Fully virtualised infrastructure replaces traditional hardware, enabling agile, cost-efficient delivery of live events and VOD content to any screen—TV, OTT, mobile, or social.

 • PIVOT DXP: A unified platform where media, marketing, commercial, and editorial teams collaborate. PIVOT centralizes all content—from full matches to social snippets—while integrating with existing systems (DAMs, OTT platforms, CRMs, etc.) and offering smart automation features like AI tagging and content recommendations.

This integrated setup helps sports organizations reduce operational complexity, accelerate time-to-market, and increase the return on every piece of content produced.

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Headquartered in Italy with growing teams across Austria, Barcelona, and beyond, HiWay Media supports a wide range of clients—from national federations to major football leagues and OTT platforms—helping them scale their digital strategy with flexibility and efficiency.

This latest recognition by HYPE Sports Innovation affirms HiWay Media’s role as a category leader in sports media technology, offering the tools needed to future-proof content operations in an increasingly fragmented and fast-paced digital landscape.