Content Arena, a fully automated online marketplace for trading sports rights, has chosen HiWay Media to launch a dedicated betting streaming and video integration service.

The new project aims to diversify the industry by creating and tapping into previously unexplored and inaccessible monetisation opportunities, benefiting both rights holders and betting operators.

The platform is developed thanks to HiWay Media’s technological innovation and expertise, confirming its significant role in the world of video streaming and cutting-edge digital solutions.

This new direct-to-market hub fills a significant commercial gap, offering an alternative solution for rights holders and bookmakers to directly sell and purchase audiovisual betting content, reducing the industry`s reliance on intermediaries or resellers that aggregate content and are increasingly selective and price-sensitive.

Content Arena will offer sellers and buyers transparent efficiency tracking, betting-specific automated transactions, and smart contracts. Most importantly, it will provide fully flexible and adaptive pricing models, adjusted territory-by-territory and match-by-match, managed through a dedicated in-house platform, ensuring seamless integration with direct video delivery from rights holders to bookmakers.

Besides HiWay Media for the technological aspect, the company is supported by a newly formed group of strategic shareholders and partners, including former Sportradar and sports betting services executive Lukas Seiler (https://fcsportsmedia.com), leading sports media advisor Sascha Kojic (https://sn1-consulting.com), media and marketing entrepreneur Vuk Mitrovic (https://sportsadd.com), and Perform and DAZN co-founder John Gleasure (https://sportingnewsholdings.com).

"We are excited to support the birth and development of such an innovative project - says Giuseppe Sampino - The great respect and long-standing knowledge we have of the key players in this new venture, combined with our experience in the world of video and digital platforms, have naturally led HiWay Media to partner with Content Arena. At the same time, it represents another prestigious recognition of our growth from our inception to today".

“While video streaming has become a key marketing driver for bookmakers worldwide, the budgets for an increasing number of rights are being drastically cut, leaving some rights holders unable to generate revenue growth. At the same time, bookmakers are demanding more flexibility in terms of volume and exploitation,” says Lukas Seiler, Advisory Board Member. “Content Arena is perfectly positioned to fill this market gap and complement the industry by providing a truly alternative, far more transparent, and adaptable direct-to-market trading and integration option.”

Contact for more information: team@contentarena.com