Andorra la Vella, 9 July 2025 — HiWay Media and Radio i Televisió d’Andorra (RTVA) have signed a strategic agreement to completely overhaul the public broadcaster’s digital platform. The project, already underway, establishes HiWay Media as RTVA’s key technology provider and makes RTVA the first broadcaster to adopt PIVOT—a platform that has already proven itself in the sports and music industries.

This partnership marks a turning point for HiWay Media’s solution. Until now, PIVOT had been positioned as a transversal content management system for elite clubs, leagues, federations and music and educational platforms. With its implementation at RTVA, the platform demonstrates its versatility and ability to adapt to the specific needs of a generalist media outlet, while maintaining its core as a single “hub” for ingesting, editing, distributing, and monetizing video, audio, and graphic material.

“This agreement shows that PIVOT is much more than a CMS, it is a Digital Experience Platform that through its modular architecture acts as a system integrator allowing us to adapt to any workflow and any distribution window,” explains Giuseppe Sampino, CEO of HiWay Media.

For its part, RTVA aims not only to modernize its digital infrastructure but also to offer its audience a seamless multichannel experience. With PIVOT, the network will integrate linear broadcasting, on-demand content, and short-form formats designed for social platforms into a single interface, increasing editorial agility and reducing operational costs.

With this move, HiWay Media strengthens its position as a global player in media management, while RTVA takes a significant step forward towards the next-generation digital ecosystem, placing Andorra on the map of European audiovisual innovation.