In what feels like a major transfer window signing, HiWay Media has brought on board a new driving force for its international growth. Julio Fariñas Baro, founder of ZENON Business & Sports Consulting, former CEO of Footters, and ex-Director of Audiovisual B2C Business at LaLiga, is joining the Milan-based team as a Business Consultant, bringing his strategic expertise to support their global expansion.

Fariñas is no stranger to the world of sports. A former professional footballer, he made his mark in Italy`s Serie B with Ravenna during the 1999/2000 season before smoothly transitioning into the business side of the industry, leading digital innovations in sports.

After successfully leading Footters, the go-to platform for Spain`s Primera Federación, Fariñas then took the helm of LaLiga`s Audiovisual D2C Business, becoming an important figure within LaLiga’s structure during his two years there.

Now, through his firm ZENON, Fariñas joins HiWay Media`s team, bringing his tactical vision and extensive experience to help steer the company’s rapid global expansion. This partnership marks an important step for both HiWay Media and ZENON, reaffirming their shared commitment to innovation and international growth.

HiWay Media couldn`t be more excited about this top signing, and with Fariñas on the team, the future looks bright.

Giuseppe Sampino: "We’re thrilled to welcome Julio to our family. His arrival is a testament to how HiWay Media has become an international player, attracting attention in the market. With his sharp vision and extensive international experience, we’re ready to elevate our global game to the next level. Julio is not only a top-tier professional, but also a person of great character. We are grateful for his enthusiasm and willingness to take on this new challenge with us.”

Julio Fariñas Baro: “I am very excited to dive into this new chapter with HiWay Media. The energy and drive of this young company, already making waves, perfectly align with my competitive spirit, honed on the football field and now in the sports business arena. My long-standing admiration for Giuseppe made this decision a no-brainer. I’m eager to team up with everyone at HiWay and explore how far we can go together on the global stage, both through my personal role and through ZENON.”