LaLigaSportsTV, LaLiga’s official OTT, launches its new linear channel, adding it to LaLiga TV Bar, the exclusive package of channels distributed in Spain across bars, restaurants and other public establishments.

The new linear channel, developed and managed by the Italian innovative tech company HiWay Media through its cloud-based platform, will be offering hundreds of events per season in Spain across various sports currently streamed on LaLigaSportsTV, such as LNFS (Spanishl Futsal League), ASOBAL (Spanish Handball League), LEB ORO (Spanish Basketball League), Petanque, Boxing, AFC Champions League (the most prestigious official international soccer tournament at club level among the competitions organized by the Asian Football Confederation), ONE Championship (combat sports organization), Athletics, Gymnastics, Triathlon, Surfing and much more.

Also, for the duration of the 2022 FIFA World Cup Qatar™, the new channel will be broadcasting “LaLiga es Mundial”, LaLiga’s daily magazine featuring many topics related to the World Cup.

Julio Fariñas, Head of OTT at LaLiga said: “For LaLigaSportsTV it is very important to reach as many sports fans as possible. By integrating the OTT in the Horeca Channel, we stand next to an essential part of our country: bars, restaurants and other public establishments offering more quality content”.

Giuseppe Sampino, CEO of HiWay Media, commented: ” We are extremely proud to partner with LaLiga for the launch of this exciting new project. Our mission is to help rights owners to build memorable experiences, unlocking the power of streaming and simplifying every step of the video life cycle. LaLiga has always been a pioneer in the industry and being selected by them confirms that we are moving to the right direction with our digital boutique approach”.