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We imagine, design, and develop digital ecosystems tailored for our clients, with the goal of building memorable experiences for fans.

We build digital experiences

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ABOUT US

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Our solutions help build scalable digital products that improve our clients` management and business. Our solutions cover the entire product creation and management chain, from ideation to strategy, from creation to monitoring, with the goal of creating a business that can grow over time.

Our solutions

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We help our partners to build up their digital strategy by providing the tools to engage fans and monetize with flexible business models. 

Customers and partners

Since 2020 we turn business ideas into experiences for everyone. Our projects are people focused, from strategy to release. Each project is fully customer-centric, following a dedicated methodology for each of our partners.

Case studies

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&lt;p&gt;The project initially began as a plan to develop a standalone OTT service. However, once the club discovered the broader capabilities of HiWay’s proprietary platform PIVOT, it expanded the vision to rebuild the entire digital ecosystem from the ground up. The result is a unified solution powering the club’s official website, mobile apps, Smart TV apps, and digital fan experiences.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;The new platform consolidates all content, services, and fan interactions into a centralized, scalable system, enhancing efficiency, streamlining operations, and reducing costs.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“We’re proud that such a prestigious club as Sevilla FC has chosen HiWay Media to design and develop its new Digital Experience Platform,” said Giuseppe Sampino, CEO of HiWay Media.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“This partnership is not only a great responsibility but also a tremendous motivation to keep innovating and delivering cutting-edge tech solutions that help clubs elevate their digital experience to new heights.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;José María del Nido Carrasco, President of Sevilla FC, commented:&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“Sevilla FC+ is a cornerstone of our digital strategy. Together with HiWay Media, we’ve created a powerful, flexible, future-ready ecosystem that allows us to better serve our fans, wherever they are.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sevilla FC+ offers live and on-demand content from the men’s and women’s teams, the youth academy, and other areas of the club, with content available via free access, subscriptions, or pay-per-view. All club members will receive complimentary access for the 2025/26 season.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This partnership sets a new benchmark for how football clubs can approach digital transformation, not as isolated projects, but as unified ecosystems that connect, engage, and empower their communities.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://proxy-img.hiwaymedia.hiway.media/vimages/6855499f/WhatsApp Image 2025-06-06 at 16.20.14 (2).jpeg&#34; alt=&#34;sevilla-corporate-foto&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/p&gt;

News

Seville / Milan, June 20, 2025 – Sevilla FC and HiWay Media have officially unveiled a cutting-edge new digital platform, marking a major step forward in the club’s digital transformation strategy. The result of close collaboration between the two organiz

Sevilla FC and HiWay Media unveil new digital ecosystem powered by PIVOT

&lt;h4&gt;HiWay Media has been recognized by HYPE Sports Innovation as one of the Top 10 SportsTech Startups of 2025, reinforcing its position as a leading technology partner for the global sports and entertainment industry.&lt;/h4&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;With a fully cloud-native live production suite and its flagship PIVOT Digital Experience Platform (DXP), HiWay Media delivers an end-to-end solution that simplifies content creation, management, distribution, and monetization. From live streaming with ultra-low latency to AI-powered media asset management, the company empowers sports organizations to streamline their operations and unlock the full value of their content.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;End-to-End Innovation for Modern Sports Media&lt;/p&gt;&lt;p&gt;HiWay Media’s approach combines two powerful components:&lt;/p&gt;&lt;p&gt;&amp;nbsp;• Cloud-Based Live Production: Fully virtualised infrastructure replaces traditional hardware, enabling agile, cost-efficient delivery of live events and VOD content to any screen—TV, OTT, mobile, or social.&lt;/p&gt;&lt;p&gt;&amp;nbsp;• PIVOT DXP: A unified platform where media, marketing, commercial, and editorial teams collaborate. PIVOT centralizes all content—from full matches to social snippets—while integrating with existing systems (DAMs, OTT platforms, CRMs, etc.) and offering smart automation features like AI tagging and content recommendations.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This integrated setup helps sports organizations reduce operational complexity, accelerate time-to-market, and increase the return on every piece of content produced.&lt;/p&gt;&lt;p&gt;Built for Global Sports, Powered by Local Expertise&lt;/p&gt;&lt;p&gt;Headquartered in Italy with growing teams across Austria, Barcelona, and beyond, HiWay Media supports a wide range of clients—from national federations to major football leagues and OTT platforms—helping them scale their digital strategy with flexibility and efficiency.&lt;/p&gt;&lt;p&gt;This latest recognition by HYPE Sports Innovation affirms HiWay Media’s role as a category leader in sports media technology, offering the tools needed to future-proof content operations in an increasingly fragmented and fast-paced digital landscape.&lt;/p&gt;

A DXP never generated this HYPE!!

Hiway Media Named a HYPE Sports Innovation “Top 10 Startup” for 2025

&lt;p&gt;Content Arena, a fully automated online marketplace for trading sports rights, has chosen HiWay Media to launch a dedicated betting streaming and video integration service.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;The new project aims to diversify the industry by creating and tapping into previously unexplored and inaccessible monetisation opportunities, benefiting both rights holders and betting operators.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;The platform is developed thanks to HiWay Media’s technological innovation and expertise, confirming its significant role in the world of video streaming and cutting-edge digital solutions.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This new direct-to-market hub fills a significant commercial gap, offering an alternative solution for rights holders and bookmakers to directly sell and purchase audiovisual betting content, reducing the industry`s reliance on intermediaries or resellers that aggregate content and are increasingly selective and price-sensitive.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Content Arena will offer sellers and buyers transparent efficiency tracking, betting-specific automated transactions, and smart contracts. Most importantly, it will provide fully flexible and adaptive pricing models, adjusted territory-by-territory and match-by-match, managed through a dedicated in-house platform, ensuring seamless integration with direct video delivery from rights holders to bookmakers.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Besides HiWay Media for the technological aspect, the company is supported by a newly formed group of strategic shareholders and partners, including former Sportradar and sports betting services executive Lukas Seiler (https://fcsportsmedia.com), leading sports media advisor Sascha Kojic (https://sn1-consulting.com), media and marketing entrepreneur Vuk Mitrovic (https://sportsadd.com), and Perform and DAZN co-founder John Gleasure (https://sportingnewsholdings.com).&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&#34;We are excited to support the birth and development of such an innovative project - says Giuseppe Sampino - The great respect and long-standing knowledge we have of the key players in this new venture, combined with our experience in the world of video and digital platforms, have naturally led HiWay Media to partner with Content Arena. At the same time, it represents another prestigious recognition of our growth from our inception to today&#34;.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“While video streaming has become a key marketing driver for bookmakers worldwide, the budgets for an increasing number of rights are being drastically cut, leaving some rights holders unable to generate revenue growth. At the same time, bookmakers are demanding more flexibility in terms of volume and exploitation,” says Lukas Seiler, Advisory Board Member. “Content Arena is perfectly positioned to fill this market gap and complement the industry by providing a truly alternative, far more transparent, and adaptable direct-to-market trading and integration option.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Contact for more information: team@contentarena.com&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;div class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://proxy-img.hiwaymedia.hiway.media/vimages/67190d47/CA_16_9_2.jpg&#34; alt=&#34;Content-Arena-images&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/div&gt;&lt;br&gt;&lt;/p&gt;

We build digital experiences

We imagine, design, and develop digital ecosystems tailored for our clients, with the goal of building memorable experiences for fans.

We build digital experiences

We imagine, design, and develop digital ecosystems tailored for our clients, with the goal of building memorable experiences for fans.

5

Locations in Italy (Milan, Rome, Palermo), in Austria (Salzburg) and in Spain (Barcelona, Seville)

50

Employees

60000

Managed live events

5

Locations in Italy (Milan, Rome, Palermo), in Austria (Salzburg) and in Spain (Barcelona, Seville)

50

Employees

60000

Managed live events

Our solutions

Our solutions

Our solutions help build scalable digital products that improve our clients` management and business. Our solutions cover the entire product creation and management chain, from ideation to strategy, from creation to monitoring, with the goal of creating a business that can grow over time.

Broadcasting

Distribution

DXP Platforms

OTT Platforms

Customers and partners

Customers and partners

We help our partners to build up their digital strategy by providing the tools to engage fans and monetize with flexible business models.

Case studies

Since 2020 we turn business ideas into experiences for everyone. Our projects are people focused, from strategy to release. Each project is fully customer-centric, following a dedicated methodology for each of our partners.

HiWay Media News

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