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We imagine, design, and develop digital ecosystems tailored for our clients, with the goal of building memorable experiences for fans.

We build digital experiences

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ABOUT US

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Our solutions help build scalable digital products that improve our clients` management and business. Our solutions cover the entire product creation and management chain, from ideation to strategy, from creation to monitoring, with the goal of creating a business that can grow over time.

Our solutions

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We help our partners to build up their digital strategy by providing the tools to engage fans and monetize with flexible business models. 

Customers and partners

Since 2020 we turn business ideas into experiences for everyone. Our projects are people focused, from strategy to release. Each project is fully customer-centric, following a dedicated methodology for each of our partners.

Case studies

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&lt;h4&gt;HiWay Media has been recognized by HYPE Sports Innovation as one of the Top 10 SportsTech Startups of 2025, reinforcing its position as a leading technology partner for the global sports and entertainment industry.&lt;/h4&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;With a fully cloud-native live production suite and its flagship PIVOT Digital Experience Platform (DXP), HiWay Media delivers an end-to-end solution that simplifies content creation, management, distribution, and monetization. From live streaming with ultra-low latency to AI-powered media asset management, the company empowers sports organizations to streamline their operations and unlock the full value of their content.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;End-to-End Innovation for Modern Sports Media&lt;/p&gt;&lt;p&gt;HiWay Media’s approach combines two powerful components:&lt;/p&gt;&lt;p&gt;&amp;nbsp;• Cloud-Based Live Production: Fully virtualised infrastructure replaces traditional hardware, enabling agile, cost-efficient delivery of live events and VOD content to any screen—TV, OTT, mobile, or social.&lt;/p&gt;&lt;p&gt;&amp;nbsp;• PIVOT DXP: A unified platform where media, marketing, commercial, and editorial teams collaborate. PIVOT centralizes all content—from full matches to social snippets—while integrating with existing systems (DAMs, OTT platforms, CRMs, etc.) and offering smart automation features like AI tagging and content recommendations.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This integrated setup helps sports organizations reduce operational complexity, accelerate time-to-market, and increase the return on every piece of content produced.&lt;/p&gt;&lt;p&gt;Built for Global Sports, Powered by Local Expertise&lt;/p&gt;&lt;p&gt;Headquartered in Italy with growing teams across Austria, Barcelona, and beyond, HiWay Media supports a wide range of clients—from national federations to major football leagues and OTT platforms—helping them scale their digital strategy with flexibility and efficiency.&lt;/p&gt;&lt;p&gt;This latest recognition by HYPE Sports Innovation affirms HiWay Media’s role as a category leader in sports media technology, offering the tools needed to future-proof content operations in an increasingly fragmented and fast-paced digital landscape.&lt;/p&gt;

News

A DXP never generated this HYPE!!

Hiway Media Named a HYPE Sports Innovation “Top 10 Startup” for 2025

&lt;p&gt;Content Arena, a fully automated online marketplace for trading sports rights, has chosen HiWay Media to launch a dedicated betting streaming and video integration service.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;The new project aims to diversify the industry by creating and tapping into previously unexplored and inaccessible monetisation opportunities, benefiting both rights holders and betting operators.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;The platform is developed thanks to HiWay Media’s technological innovation and expertise, confirming its significant role in the world of video streaming and cutting-edge digital solutions.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This new direct-to-market hub fills a significant commercial gap, offering an alternative solution for rights holders and bookmakers to directly sell and purchase audiovisual betting content, reducing the industry`s reliance on intermediaries or resellers that aggregate content and are increasingly selective and price-sensitive.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Content Arena will offer sellers and buyers transparent efficiency tracking, betting-specific automated transactions, and smart contracts. Most importantly, it will provide fully flexible and adaptive pricing models, adjusted territory-by-territory and match-by-match, managed through a dedicated in-house platform, ensuring seamless integration with direct video delivery from rights holders to bookmakers.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Besides HiWay Media for the technological aspect, the company is supported by a newly formed group of strategic shareholders and partners, including former Sportradar and sports betting services executive Lukas Seiler (https://fcsportsmedia.com), leading sports media advisor Sascha Kojic (https://sn1-consulting.com), media and marketing entrepreneur Vuk Mitrovic (https://sportsadd.com), and Perform and DAZN co-founder John Gleasure (https://sportingnewsholdings.com).&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&#34;We are excited to support the birth and development of such an innovative project - says Giuseppe Sampino - The great respect and long-standing knowledge we have of the key players in this new venture, combined with our experience in the world of video and digital platforms, have naturally led HiWay Media to partner with Content Arena. At the same time, it represents another prestigious recognition of our growth from our inception to today&#34;.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“While video streaming has become a key marketing driver for bookmakers worldwide, the budgets for an increasing number of rights are being drastically cut, leaving some rights holders unable to generate revenue growth. At the same time, bookmakers are demanding more flexibility in terms of volume and exploitation,” says Lukas Seiler, Advisory Board Member. “Content Arena is perfectly positioned to fill this market gap and complement the industry by providing a truly alternative, far more transparent, and adaptable direct-to-market trading and integration option.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Contact for more information: team@contentarena.com&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;div class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://proxy-img.hiwaymedia.hiway.media/vimages/67190d47/CA_16_9_2.jpg&#34; alt=&#34;Content-Arena-images&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/div&gt;&lt;br&gt;&lt;/p&gt;

London, 10.23.2024

Content Arena partners with HiWay Media for the launch of its marketplace platform for Audiovisual Betting Rights

&lt;p&gt;In what feels like a major transfer window signing, HiWay Media has brought on board a new driving force for its international growth. Julio Fariñas Baro, founder of ZENON Business &amp;amp; Sports Consulting, former CEO of Footters, and ex-Director of Audiovisual B2C Business at LaLiga, is joining the Milan-based team as a Business Consultant, bringing his strategic expertise to support their global expansion.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Fariñas is no stranger to the world of sports. A former professional footballer, he made his mark in Italy`s Serie B with Ravenna during the 1999/2000 season before smoothly transitioning into the business side of the industry, leading digital innovations in sports.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;After successfully leading Footters, the go-to platform for Spain`s Primera Federación, Fariñas then took the helm of LaLiga`s Audiovisual D2C Business, becoming an important figure within LaLiga’s structure during his two years there.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Now, through his firm ZENON, Fariñas joins HiWay Media`s team, bringing his tactical vision and extensive experience to help steer the company’s rapid global expansion. This partnership marks an important step for both HiWay Media and ZENON, reaffirming their shared commitment to innovation and international growth.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;HiWay Media couldn`t be more excited about this top signing, and with Fariñas on the team, the future looks bright.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Giuseppe Sampino: &#34;We’re thrilled to welcome Julio to our family. His arrival is a testament to how HiWay Media has become an international player, attracting attention in the market. With his sharp vision and extensive international experience, we’re ready to elevate our global game to the next level. Julio is not only a top-tier professional, but also a person of great character. We are grateful for his enthusiasm and willingness to take on this new challenge with us.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Julio Fariñas Baro: “I am very excited to dive into this new chapter with HiWay Media. The energy and drive of this young company, already making waves, perfectly align with my competitive spirit, honed on the football field and now in the sports business arena. My long-standing admiration for Giuseppe made this decision a no-brainer. I’m eager to team up with everyone at HiWay and explore how far we can go together on the global stage, both through my personal role and through ZENON.”&lt;/p&gt;

We build digital experiences

We imagine, design, and develop digital ecosystems tailored for our clients, with the goal of building memorable experiences for fans.

We build digital experiences

We imagine, design, and develop digital ecosystems tailored for our clients, with the goal of building memorable experiences for fans.

5

Locations in Italy (Milan, Rome, Palermo), in Austria (Salzburg) and in Spain (Barcelona, Seville)

50

Employees

60000

Managed live events

5

Locations in Italy (Milan, Rome, Palermo), in Austria (Salzburg) and in Spain (Barcelona, Seville)

50

Employees

60000

Managed live events

Our solutions

Our solutions

Our solutions help build scalable digital products that improve our clients` management and business. Our solutions cover the entire product creation and management chain, from ideation to strategy, from creation to monitoring, with the goal of creating a business that can grow over time.

Broadcasting

Distribution

DXP Platforms

OTT Platforms

Customers and partners

Customers and partners

We help our partners to build up their digital strategy by providing the tools to engage fans and monetize with flexible business models.

Case studies

Since 2020 we turn business ideas into experiences for everyone. Our projects are people focused, from strategy to release. Each project is fully customer-centric, following a dedicated methodology for each of our partners.

HiWay Media News

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