HiWay Media is a digital boutique company making waves in the entertainment industry. We imagine, design, and develop digital ecosystems tailored to our clients' needs with the goal of building memorable experiences for everyone.

Digital boutique

When it comes to digital platforms, we understand that customization is key. This is why we are dedicated to creating unique, bespoke solutions for all our clients like a true digital boutique.

End-to-End Solutions

We offer end-to-end solutions spanning connectivity, production, management, distribution, and multimedia content with a strong focus on fan engagement and user experience.

We live for entertainment

We develop innovative digital solutions for broadcast networks, clubs, federations, leagues, and event organizers.

Our Solutions

Our solutions cover the entire digital service chain: from ideation to production to maintenance.

Our clients

We help our clients build meaningful relationships with their users.
innovation-lab HiWay Innovation Lab is dedicated to the research and radical prototyping of innovative digital solutions.

HiWay News

01 Dec 2022 • News
HiWay Media on the podium at the OTT Awards 2022

A new prestigious recognition comes to HiWay Media. Our company was awarded as "Bronze" in the "Best Start Up Tech Company" category at the SportsPro OTT Awards 2022. The awards ceremony took place on Wednesday, November 30th in Madrid (in the picture our CEO Giuseppe Sampino with the trophy9.

After the one in 2020, reaching again the podium in the most important sports digital convention in the world, certifies the quality of the work done by HiWay in little more than 2 years of activity.

A great satisfaction and, at the same time, a well-deserved award for the commitment and passion that the entire HiWay team dedicates daily to the development of technological solutions used by our clients.

Lega Serie A, La Liga, S.S. Lazio, Men's Volleyball League, Ferrari, FIBA, are just some of the latest prestigious entities that have relied on HiWay to develop innovative digital projects.

Innovation is part of HiWay's DNA: the latest "creature" is "PIVOT," a cloud-based solution developed to create and manage integrated digital ecosystems. PIVOT can control and distribute any type of digital asset across multiple platforms: from live & on-demand video broadcasts, live radio, podcasts, news, photos, documents, statistics, fan engagement, e-commence and more.  

For HiWay Media today is the future.

24 Nov 2022 • News
LaLigaSportsTV launches a linear channel with HiWay Media

LaLigaSportsTV, LaLiga’s official OTT, launches its new linear channel, adding it to LaLiga TV Bar, the exclusive package of channels distributed in Spain across bars, restaurants and other public establishments.

The new linear channel, developed and managed by the Italian innovative tech company HiWay Media through its cloud-based platform, will be offering hundreds of events per season in Spain across various sports currently streamed on LaLigaSportsTV, such as LNFS (Spanishl Futsal League), ASOBAL (Spanish Handball League), LEB ORO (Spanish Basketball League), Petanque, Boxing, AFC Champions League (the most prestigious official international soccer tournament at club level among the competitions organized by the Asian Football Confederation), ONE Championship (combat sports organization), Athletics, Gymnastics, Triathlon, Surfing and much more.

Also, for the duration of the 2022 FIFA World Cup Qatar™, the new channel will be broadcasting “LaLiga es Mundial”, LaLiga’s daily magazine featuring many topics related to the World Cup.

Julio Fariñas, Head of OTT at LaLiga said: “For LaLigaSportsTV it is very important to reach as many sports fans as possible. By integrating the OTT in the Horeca Channel, we stand next to an essential part of our country: bars, restaurants and other public establishments offering more quality content”.

Giuseppe Sampino, CEO of HiWay Media, commented: ” We are extremely proud to partner with LaLiga for the launch of this exciting new project. Our mission is to help rights owners to build memorable experiences, unlocking the power of streaming and simplifying every step of the video life cycle. LaLiga has always been a pioneer in the industry and being selected by them confirms that we are moving to the right direction with our digital boutique approach”.

10 Nov 2022 • News
HiWay Media launches Lega Serie A's new digital ecosystem

HiWay Media scores an important goal. The new official website of Serie A was published a few days ago, thanks to the agreement with Lega Nazionale Professionisti Serie A

A great honor for our company to be chosen to make the digital home of the top Italian soccer league more modern and attractive.

It has been a compelling challenge to build a new digital ecosystem made up of more than two hundred thousand pages; starting with a deep analysis of the market and user behavior, working alongside Lega Serie A to develop an innovative new platform.

Legaseriea.it comes with a totally renewed design and state-of-the-art content management, creating a dynamic and interactive site for all users and fans of the Serie A championship.

All the content produced by the League: photos, videos, news, club profiles, social activities, results and calendars, can now be managed by the client in total autonomy through PIVOT, the new engine developed by HiWay.

PIVOT is a versatile and flexible solution for every need: it combines in a cloud-based platform, HeadLess CMS, VMS and DAM, allowing the management of any digital asset through a single interface, simplifying content distribution processes for all our clients. 

The new Serie A website represents an important milestone for the entire team of HiWay Media, a young and dynamic reality that has been strongly establishing in the world of online sports entertainment (and not only). 

A growing market that needs vision, dynamism and flexibility, exactly like HiWay Media's philosophy: "never stop innovating, yet keep it simple".