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A collection of news, thoughts and visions on the latest news in terms of technology, sport and innovation.

The latest news from the HiWay world

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&lt;p&gt;Andorra la Vella, 9 July 2025 — HiWay Media and Radio i Televisió d’Andorra (RTVA) have signed a strategic agreement to completely overhaul the public broadcaster’s digital platform. The project, already underway, establishes HiWay Media as RTVA’s key technology provider and makes RTVA the first broadcaster to adopt PIVOT—a platform that has already proven itself in the sports and music industries.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This partnership marks a turning point for HiWay Media’s solution. Until now, PIVOT had been positioned as a transversal content management system for elite clubs, leagues, federations and music and educational platforms. With its implementation at RTVA, the platform demonstrates its versatility and ability to adapt to the specific needs of a generalist media outlet, while maintaining its core as a single “hub” for ingesting, editing, distributing, and monetizing video, audio, and graphic material.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“This agreement shows that PIVOT is much more than a CMS, it is a Digital Experience Platform that through its modular architecture acts as a system integrator allowing us to adapt to any workflow and any distribution window,” explains Giuseppe Sampino, CEO of HiWay Media.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For its part, RTVA aims not only to modernize its digital infrastructure but also to offer its audience a seamless multichannel experience. With PIVOT, the network will integrate linear broadcasting, on-demand content, and short-form formats designed for social platforms into a single interface, increasing editorial agility and reducing operational costs.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;With this move, HiWay Media strengthens its position as a global player in media management, while RTVA takes a significant step forward towards the next-generation digital ecosystem, placing Andorra on the map of European audiovisual innovation.&lt;br&gt;&lt;br&gt;&lt;/p&gt;

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The first broadcaster entering the world of DXP`s is now a reality.

HiWay Media and RTVA launch a pioneering digital ecosystem powered by PIVOT

&lt;p&gt;The project initially began as a plan to develop a standalone OTT service. However, once the club discovered the broader capabilities of HiWay’s proprietary platform PIVOT, it expanded the vision to rebuild the entire digital ecosystem from the ground up. The result is a unified solution powering the club’s official website, mobile apps, Smart TV apps, and digital fan experiences.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;The new platform consolidates all content, services, and fan interactions into a centralized, scalable system, enhancing efficiency, streamlining operations, and reducing costs.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“We’re proud that such a prestigious club as Sevilla FC has chosen HiWay Media to design and develop its new Digital Experience Platform,” said Giuseppe Sampino, CEO of HiWay Media.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“This partnership is not only a great responsibility but also a tremendous motivation to keep innovating and delivering cutting-edge tech solutions that help clubs elevate their digital experience to new heights.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;José María del Nido Carrasco, President of Sevilla FC, commented:&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“Sevilla FC+ is a cornerstone of our digital strategy. Together with HiWay Media, we’ve created a powerful, flexible, future-ready ecosystem that allows us to better serve our fans, wherever they are.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sevilla FC+ offers live and on-demand content from the men’s and women’s teams, the youth academy, and other areas of the club, with content available via free access, subscriptions, or pay-per-view. All club members will receive complimentary access for the 2025/26 season.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This partnership sets a new benchmark for how football clubs can approach digital transformation, not as isolated projects, but as unified ecosystems that connect, engage, and empower their communities.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://proxy-img.hiwaymedia.hiway.media/vimages/6855499f/WhatsApp Image 2025-06-06 at 16.20.14 (2).jpeg&#34; alt=&#34;sevilla-corporate-foto&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/p&gt;

Seville / Milan, June 20, 2025 – Sevilla FC and HiWay Media have officially unveiled a cutting-edge new digital platform, marking a major step forward in the club’s digital transformation strategy. The result of close collaboration between the two organiz

Sevilla FC and HiWay Media unveil new digital ecosystem powered by PIVOT

&lt;h4&gt;HiWay Media has been recognized by HYPE Sports Innovation as one of the Top 10 SportsTech Startups of 2025, reinforcing its position as a leading technology partner for the global sports and entertainment industry.&lt;/h4&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;With a fully cloud-native live production suite and its flagship PIVOT Digital Experience Platform (DXP), HiWay Media delivers an end-to-end solution that simplifies content creation, management, distribution, and monetization. From live streaming with ultra-low latency to AI-powered media asset management, the company empowers sports organizations to streamline their operations and unlock the full value of their content.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;End-to-End Innovation for Modern Sports Media&lt;/p&gt;&lt;p&gt;HiWay Media’s approach combines two powerful components:&lt;/p&gt;&lt;p&gt;&amp;nbsp;• Cloud-Based Live Production: Fully virtualised infrastructure replaces traditional hardware, enabling agile, cost-efficient delivery of live events and VOD content to any screen—TV, OTT, mobile, or social.&lt;/p&gt;&lt;p&gt;&amp;nbsp;• PIVOT DXP: A unified platform where media, marketing, commercial, and editorial teams collaborate. PIVOT centralizes all content—from full matches to social snippets—while integrating with existing systems (DAMs, OTT platforms, CRMs, etc.) and offering smart automation features like AI tagging and content recommendations.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This integrated setup helps sports organizations reduce operational complexity, accelerate time-to-market, and increase the return on every piece of content produced.&lt;/p&gt;&lt;p&gt;Built for Global Sports, Powered by Local Expertise&lt;/p&gt;&lt;p&gt;Headquartered in Italy with growing teams across Austria, Barcelona, and beyond, HiWay Media supports a wide range of clients—from national federations to major football leagues and OTT platforms—helping them scale their digital strategy with flexibility and efficiency.&lt;/p&gt;&lt;p&gt;This latest recognition by HYPE Sports Innovation affirms HiWay Media’s role as a category leader in sports media technology, offering the tools needed to future-proof content operations in an increasingly fragmented and fast-paced digital landscape.&lt;/p&gt;

A DXP never generated this HYPE!!

Hiway Media Named a HYPE Sports Innovation “Top 10 Startup” for 2025

&lt;p&gt;In what feels like a major transfer window signing, HiWay Media has brought on board a new driving force for its international growth. Julio Fariñas Baro, founder of ZENON Business &amp;amp; Sports Consulting, former CEO of Footters, and ex-Director of Audiovisual B2C Business at LaLiga, is joining the Milan-based team as a Business Consultant, bringing his strategic expertise to support their global expansion.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Fariñas is no stranger to the world of sports. A former professional footballer, he made his mark in Italy`s Serie B with Ravenna during the 1999/2000 season before smoothly transitioning into the business side of the industry, leading digital innovations in sports.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;After successfully leading Footters, the go-to platform for Spain`s Primera Federación, Fariñas then took the helm of LaLiga`s Audiovisual D2C Business, becoming an important figure within LaLiga’s structure during his two years there.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Now, through his firm ZENON, Fariñas joins HiWay Media`s team, bringing his tactical vision and extensive experience to help steer the company’s rapid global expansion. This partnership marks an important step for both HiWay Media and ZENON, reaffirming their shared commitment to innovation and international growth.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;HiWay Media couldn`t be more excited about this top signing, and with Fariñas on the team, the future looks bright.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Giuseppe Sampino: &#34;We’re thrilled to welcome Julio to our family. His arrival is a testament to how HiWay Media has become an international player, attracting attention in the market. With his sharp vision and extensive international experience, we’re ready to elevate our global game to the next level. Julio is not only a top-tier professional, but also a person of great character. We are grateful for his enthusiasm and willingness to take on this new challenge with us.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Julio Fariñas Baro: “I am very excited to dive into this new chapter with HiWay Media. The energy and drive of this young company, already making waves, perfectly align with my competitive spirit, honed on the football field and now in the sports business arena. My long-standing admiration for Giuseppe made this decision a no-brainer. I’m eager to team up with everyone at HiWay and explore how far we can go together on the global stage, both through my personal role and through ZENON.”&lt;/p&gt;

HiWay Media Signs a Star Player to Boost Global Expansion

&lt;p&gt;&#34;A winning `double` team doesn’t change,&#34; as in the best tennis traditions. HiWay Media will continue to be the technological partner of the Italian Tennis and Padel Federation (FITP) for the SuperTenniX.it OTT platform - including the mobile apps and smart tv Apps - until the end of 2027.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;The partnership between HiWay Media and FITP has been renewed for another four years (2024-2027), following the first cycle in which https://supertennix.it/it offered tennis and padel enthusiasts dozens of live tournaments, highlights, special content, and in-depth analysis.&amp;nbsp;&lt;/p&gt;&lt;p&gt;It has truly become a home for racket sports fans, offering live events and on-demand content, including many features.&lt;/p&gt;&lt;p&gt;These days, of course, all eyes are on the US Open, which SuperTennix.it is fully broadcasting, along with plenty of exclusive content.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Giuseppe Sampino, CEO of HiWay Media, stated: &#34;We are very pleased to continue our journey with FITP. Two years ago, we took on a challenging project in terms of timing and implementation, and today we are proud to see that this effort has been appreciated. Our team has developed great technological capabilities and support for a complex platform, especially given the number of live events, often happening simultaneously. We are happy to continue this `match` with FITP for another three years, and we are committed to further improving our service.&#34;&lt;/p&gt;

&#34;A winning `double` team doesn’t change,&#34; as in the best tennis traditions. HiWay Media will continue to be the technological partner of the Italian Tennis and Padel Federation (FITP) for the SuperTenniX.it OTT platform - including the mobile apps and sma

HiWay Media and SuperTenniX Together for Another Four Years

&lt;p&gt;HiWay Media will once again produce all the matches of the Serie A2 Credem Banca Championship, as well as those of the Del Monte® Coppa Italia Serie A2 and the Del Monte® Supercoppa Serie A2. The renewed agreement will cover the 2024/25 and 2025/26 seasons, adding to the previous agreement for 2022/23 and 2023/24.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;More than 200 matches are produced each season, including the Regular Season and Playoffs of Serie A2 Credem Banca, in addition to the Del Monte® Coppa Italia and Del Monte® Supercoppa Serie A2 games. The production standard includes two cameras, replays, graphics, commentary, highlights, and the delivery of signals by HWM directly to Volleyball TV, the streaming platform of Volleyball World that broadcasts all SuperLega, Serie A2, and other high-level international competitions live.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;The entire video production and distribution process is managed directly by the HiWay Media team, thanks especially to the operational heart, the MCR in Cologno Monzese. This is a significant production effort for HWM, confirming it as a young, dynamic company experiencing significant growth in the sports world and beyond. HWM offers solutions for connectivity, production, distribution, and the enjoyment of multimedia content, with the flexibility to manage projects end-to-end or in specific areas.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Massimo Righi (President of Lega Pallavolo Serie A): “With this renewal, we continue a collaboration with HiWay Media that has proven to be absolutely fruitful in these first two years and will certainly be repeated in the future. Serie A2 is among the best technical level championships in the world, and year after year, the number of spectators both in arenas and on various devices and TVs where it is broadcast is increasing. VBTV, the streaming platform of Volleyball World, is indeed a great showcase: it is therefore essential to continue with high-level production on all games, from the Regular Season to the Del Monte® Coppa Italia A2, which will also be played after the championship this year, and the Del Monte® Supercoppa, which will close the season. Thanks to CEO Giuseppe Sampino and all the HiWay Media staff for their continued collaboration and significant commitment, weekend after weekend, on all courts.”&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Giuseppe Sampino (CEO HiWay Media): “We are delighted to continue this fantastic collaboration with Lega Pallavolo Serie A. For us, it is a great honor to see the trust renewed after the first two seasons of a challenging project. It is never a given, and for this, I thank President Massimo Righi, together with his staff and the Lega Clubs, who believed in us from the start and have proven to be partners of extraordinary reliability and availability. Lega Pallavolo Serie A has always loved to experiment and innovate, much like HiWay Media, and this is why we found the right synergy from the beginning. We will work in the coming seasons to fully repay the &#34;new&#34; trust.”&lt;/p&gt;

HiWay Media will once again produce all the matches of the Serie A2 Credem Banca Championship, as well as those of the Del Monte® Coppa Italia Serie A2 and the Del Monte® Supercoppa Serie A2. The renewed agreement will cover the 2024/25 and 2025/26 season

Lega Pallavolo Serie A and HiWay Media Double Up!

&lt;p&gt;Races, highlights, exclusive interviews, in-depth reports. FedermotoTV is the OTT platform thanks to which fans can experience motorcycling in its entirety. An opportunity made possible by the Italian Motorcycle Federation and HiWay Media, whose profitable collaboration agreement - in place since 2022 - has been renewed for a three-year term.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;With 1,000 pieces of content available, 350 hours of streaming, since the year of its launch FedermotoTV has reached 2,000,000 views. Over 220,000 active users, including 30,000 registered users. The community is composed of 74% male and 26% female audiences, with 40% between the ages of 18 and 34.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;All content on the OTT platform is available free of charge to FMI Cardmembers, who will soon be able to watch live coverage of the Internazionali d`Italia Motocross Championship and the Dunlop CIV, two of the most-watched motorcycle series. Non-FMI members will be able to watch these competitions by activating packages for the individual race or the entire championship. The Internazionali Motocross are scheduled for February 4 in Riola Sardo (OR) and February 11 in Mantua. The Dunlop CIV will kick off in April with the first of six race weekends. Various FedermotoTV content is available by simply registering on the platform.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Statements.&lt;/p&gt;&lt;p&gt;Giovanni Copioli, FMI President: &#34;The results of FedermotoTV obtained so far are really positive and very encouraging. This is why we decided to renew the agreement with HiWay Media, with whom we have had a fruitful collaboration since the beginning. Our OTT platform represents a unique service because it offers live broadcasts and highlights of sports championships, but also exclusive content that arouses interest in all kinds of riders. We are proud to be able to offer this kind of service to our Moto Clubs and Members who will be able to continue to appreciate it in the long-term future. For our part, we will strive to offer more and more exclusive and prestigious content.&#34;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Giuseppe Sampino, CEO HiWay Media: &#34;We are excited to continue this exciting journey together with FMI. I thank President Copioli and his staff who have believed in us since the birth of HWM. It is a source of pride to see how FedermotoTV has become the main reference point for video content - live and on demand - in the national motorcycling scene. At HiWay Media, we constantly strive to provide cutting-edge technological solutions, developed through constant dialogue and attention to the needs of our partners. The bond with Federmoto was formed on this solid foundation and we hope that this will continue for a long time to come.&#34;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;In the opening photo, FMI President Giovanni Copioli and Guille Marcó, Business Development Manager Hiway Media&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://proxy-img.hiwaymedia.hiway.media/vimages/65b398a0/600 SS Mugello.png&#34; alt=&#34;600 SS Mugello.png&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;

Strengthening Motorsports Broadcasting: A Renewed Partnership for Enhanced Coverage

HiWay Media Renews Agreement with FMI for FedermotoTV

&lt;p&gt;Milan - HiWay Media, an innovative leader in the digital media industry, triumphed at the SportsPro OTT Awards held in Madrid on Sept. 30, successfully asserting itself in three prestigious categories: Best Tech Start Up, Best Tech Solution of the Year, and Best New Platform of the Year.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;The competition, renowned for celebrating excellence and innovation in the sports and digital media landscape, saw HiWay Media emerge as a major player, earning significant recognition in the following key categories:&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;1. **Best Tech Start Up:** HiWay Media earned distinguished recognition in the category intended for the best tech start-up, demonstrating an ongoing commitment to innovation and cutting-edge vision in the digital media industry.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;2. **Best Tech Solution of the Year:** Our commitment to providing cutting-edge technology solutions was further underscored with the award obtained in the category intended for the best technology solution of the year, recognizing the quality, effectiveness and innovation of our solution “PIVOT”.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;3. **Best New Platform of the Year:** The new platform launched during 2023 for the Serie A club, S.S. Lazio, won the attention and preference of the judges, taking the podium among the best new platforms of the year.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Giuseppe Sampino - CEO of HiWay Media: &#34;It is with pride and gratitude that we welcome these prestigious awards, a tangible result of the tireless efforts of the HiWay Media team, whose daily commitment is the lifeblood of our progress and to whom we dedicate these successes.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;We are excited to embrace the future with even greater determination, ready to grow, innovate and overcome the challenges ahead. These awards inspire us to pursue excellence and continue to meet the changing needs of a highly competitive and ever-evolving marketplace.  Thank you to everyone who made this extraordinary achievement possible. The best is yet to come!&#34;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;div class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://proxy-img.hiwaymedia.hiway.media/vimages/656dbcc3/OTT_Award (2).png&#34; alt=&#34;OTT_Award (2).png&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/div&gt;&lt;p&gt;&lt;/p&gt;